In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days. We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels. You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads. Tune in and learn: + How we ranked #1 in just 67 days for a competitive SEO keyword + The exact process we used to build effective backlinks + Why optimizing your landing page is critical for SEO success This episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business. ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00 Introduction: The SEO Experiment 04:05 Ranking #1 in Just 67 Days 07:50 Beating Competitors with SEO 11:43 Building a High-Impact Landing Page 15:35 Why Money Keywords Matter for Demand Gen 20:00 Boosting SEO with Backlinks 24:10 Leveraging Internal and External Links 29:13 Optimizing Your Content for Search Engines 32:37 Using Media to Enhance Your SEO Strategy 36:12 Maximizing SEO for Sales Enablement 39:13 Why Consistent SEO Effort is Key to Success 41:24 Future SEO Strategies: Scaling for Growth 43:07 Conclusion: Key Takeaways and Final Thoughts ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/demand-generation-course S06 E160 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo