In this episode, we’re joined by Adam Holmgren, co-founder of Fibber and head of demand generation at Rillion. Together, we tackle the common myths surrounding demand generation, especially the idea that demand gen is simply lead gen in disguise. Spoiler: it’s not! We discuss how demand generation plays an essential role in bridging the gap between brand and sales, offering sustainable B2B marketing practices that drive real results. From the misconceptions about “creating demand” to the role of personal branding, we explore it all. Tune in and learn: + The critical differences between demand gen and lead gen + How to build brand awareness that’s sustainable and effective + Why demand gen is the missing link between sales and marketing This episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue. ----------------------------------------------------- SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/ GET the latest CONTENT: https://theb2bplaybook.com/ ----------------------------------------------------- 00:00:00 Introduction: Debunking Demand Gen Myths 00:03:00 Demand Gen vs. Lead Gen: Clearing Up Confusion 00:06:30 Building Brand with Demand Gen 00:09:50 The 5 Stages of Awareness Explained 00:13:10 Personal Branding in B2B Marketing 00:17:00 The Role of Signals in Demand Gen 00:20:30 Demand Gen as the Glue Between Sales and Marketing 00:23:40 Beyond Attribution: Marketing Without Limits 00:27:20 Capturing Existing Demand vs. Creating New Demand 00:30:00 Addressing Criticism: Is Demand Gen Bad Marketing? 00:32:30 Visualizing Marketing Touchpoints for Better Results 00:34:00 Data-Informed Decisions in Modern Marketing 00:36:50 Performance Marketing vs. Demand Gen Approaches 00:39:10 Adopting a Consultative Go-To-Market Strategy 00:41:40 Final Thoughts and Takeaways ----------------------------------------------------- 👥 Are you a B2B marketer in a small team?? 💰 Need to bring in more revenue for your company (so sales and your boss love you??) Get the: 🔹 strategy 🔹 templates 🔹 tools So you have everything you need to drive more revenue for your brand. See why other B2B marketers like you love The B2B Incubator Check out: https://theb2bplaybook.com/demand-generation-course S06 E161 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing