To many, the undeniable presence of Korean skincare seems to have come out of nowhere, but in reality, its rise has been anything but random. In this episode, we explore how Korean skincare stands apart from Western products and the story behind its global takeover. Discover the unique philosophies, innovative ingredients, and viral moments that propelled K-beauty to mainstream success. Plus, we break down the impact of social media trends like "glass skin" and why K-beauty’s affordability was a game-changer in the US market. All that and more in today’s episode! Subscribe to the newsletter for all the latest beauty insights and data. Otherwise, you can check out Barefaced on Instagram and everywhere else here. Get full access to barefaced at barefaced.substack.com/subscribe