To many, the undeniable presence of Korean skincare seems to have come out of nowhere, but in reality, its rise has been anything but random. In this episode, we explore how Korean skincare stands apart from Western products and the story behind its global takeover.
Discover the unique...
Published 11/02/24
Australia's beauty market flew under the radar until Jo Horgan changed everything by launching Mecca in 1997. By the time Sephora arrived in 2014 to claim its share, it was far too late. But how did Mecca build such a stronghold in the Australian market, why did Sephora take so long to set up...
Published 10/25/24