Trigger Warning: This episode discusses topics related to mental illness, sexual assault, and suicidal thoughts. Listener discretion is advised. If you or someone you know is struggling, please seek professional help or contact a mental health crisis line. Holly Eve, founder of Madame Lemy, a luxury sustainable deodorant and personal care brand, joins Lori to discuss all things manifestation, mental health, and entrepreneurship. Tune in to hear Holly’s empowering story and advice for...

Welcome back to The Beauty Biz Show. In this episode, I share my five key steps for how you can successfully launch a new product or service into your beauty biz world. From mapping out your trade show strategy to integrating your new offer seamlessly, tune in to learn how you can turn your purchase into profits. “When you make these decisions from internal experience, it's way more powerful for your business than if you just see somebody doing it on social media and that makes you think you...

Welcome back to The Beauty Biz Show. Today, skilled licensed aesthetician and spa marketing expert Lauren Snow is here to discuss The 60-Day Beauty Biz Success Challenge. Tune in to learn more about what The 60-Day Challenge is and how it can take your beauty biz to the next level! “If you don't challenge yourself, you'll never realize what you can become, because growth always happens when you step outside your comfort zone.” - Lauren Snow Learn more about The Beauty Biz Show at...

Welcome back to The Beauty Biz Show. In this episode, I address an issue I’ve been experiencing that I’m calling “Strong Woman Burnout.” What is “Strong Woman Burnout?” What are the signs? And how do we recover from it to welcome effortless abundance back into our lives? “When you feel like it's too much, it is too much no matter how strong you think you are.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/strong-woman-burnout/

Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? "My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/206

Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus. "I was using so many...

Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking. "Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani. Learn more about The Beauty Biz Show at http://www.loricrete.com/204

In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. "There is not enough for everybody unless not enough is good enough." - Douglas Preston. Learn more about The Beauty Biz Show at http://www.loricrete.com/203

Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day. "Customer service...is such an opportunity for a business to really shine." - Jay Nixon. Learn more about The Beauty Biz Show at http://www.loricrete.com/202

Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments.  "I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/201 

The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next. "Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau. Learn more about The...

Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything. "We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir. Learn more about this episode of The Beauty Biz Show at loricrete.com/199

Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business. "Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete. Learn more about The Beauty Biz...

In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm.  "What you put out is what you create and what you receive in your space." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/197  

Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state. "We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott. Learn more about this episode of The Beauty Biz Show at loricrete.com/196

In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. "Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/195

Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside. "People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/194

Listen in as Lori shares what highly successful aestheticians talk about when they get together. "You have to think differently to welcome new and different into your life." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/193

Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born. "The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete. Learn more about this episode of The Beauty Biz Show at loricrete.com/192

Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world. "You can't have one foot in and one foot out." - Cherrie Sludock. Learn more about this episode of The Beauty Biz Show at loricrete.com/191

Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers. "It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/190

Lori shares some key insights that will help you with turning your passion for beauty into a profitable venture outside the treatment room. "Here's to you stepping outside the treatment room to create some additional abundance." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/189

CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool. "When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet.  Learn more about The Beauty Biz Show at http://www.loricrete.com/188

Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful.  "Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz. Learn more about The Beauty Biz Show at http://www.loricrete.com/187