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Sandra Thomas-Comenole
The Behavioral Economics in Marketing's Podcast
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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Ratings & Reviews
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4.9 stars from 12 ratings
Binge worthy!!!
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“This is such great content! I binged the entire podcast!”
ImMarathonMomma via Apple Podcasts ·
United States of America ·
03/17/21
“My mentor shar Behavioral Economics in Marketing podcast and I love it.Decided to series of short episodes leading to connect psychology I’ll give behavior and decision-making leading to more sales.I found this podcast very helpful can I share with friends and my business class. Thank you Sandra!”
antsotob via Apple Podcasts ·
United States of America ·
03/04/21
Gabe
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“As the owner of a nation wide marketing company I love this podcast!!!”
Hfhfjfnrbfj via Apple Podcasts ·
United States of America ·
10/10/20
Recent Episodes
Published 05/09/24
In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision...
Published 05/09/24
In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value...
Published 05/02/24
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