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Sandra Thomas-Comenole
The Behavioral Economics in Marketing's Podcast
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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Ratings & Reviews
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4.9 stars from 12 ratings
Binge worthy!!!
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“This is such great content! I binged the entire podcast!”
ImMarathonMomma via Apple Podcasts ·
United States of America ·
03/17/21
“My mentor shar Behavioral Economics in Marketing podcast and I love it.Decided to series of short episodes leading to connect psychology I’ll give behavior and decision-making leading to more sales.I found this podcast very helpful can I share with friends and my business class. Thank you Sandra!”
antsotob via Apple Podcasts ·
United States of America ·
03/04/21
Gabe
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“As the owner of a nation wide marketing company I love this podcast!!!”
Hfhfjfnrbfj via Apple Podcasts ·
United States of America ·
10/10/20
Recent Episodes
In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy,...
Published 04/25/24
Published 04/25/24
In this special episode of the beahvioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison...
Published 04/23/24
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