MISINFORMATION HAS NEVER been more talked about in Ireland than during the Covid-19 pandemic. The spread of fake news never really took hold in Ireland in the same way it did in many other countries, but more false information has been shared in Ireland in recent months than ever before. Some people have used the pandemic, and people’s valid concerns and fears, to deliberately create false information – often dubbed disinformation – in a bid to dupe others or see how far the rumour goes. Most people who share incorrect information do so unwittingly and without any malicious intent. But what makes some people more likely than others to share, and believe, false stories? And why do people create them in the first place? In this episode Padraig & Kate explore why misinformation is shared and how false memories can be created by a person who encounters fake news. Follow us on instagram: @thebehaviouralvaccine, and twitter: @behavioural_the