3 big ideas discussed in this episode:  BIG IDEA #1: The Power of Focus: The Ready Phase, the Essential First Step to Stand Out This idea focuses on the system’s approach to narrowing the focus to identify the most profitable marketing opportunities and clearly articulating the value of the business, ensuring investments are directed towards the most profitable outcomes. BIG IDEA #2: Position with Messaging: The Aim Phase's Role in Enhancing Engagement and Conversions This idea focuses on the system’s approach to distilling a brands message to it’s essence ensuring it’s understood and remembered, even in casual settings. BIG IDEA #3: Promote with Confidence: The Fire Phase allows you to Leverage a Clear Message for Effective Marketing Here we discuss strategies for using your clarified brand message to inform a comprehensive marketing strategy, from content creation to social outreach, building a confident, engaging presence in the market. Enjoy the interview  Get the show notes for this episode here: https://AskJeremyJones.com/350