Mini: The Power of Influencers
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Description
Around the pandemic we saw an explosion of social media influencers - You know, those ads of random internet people (maybe you've seen before) casually chatting to you about a product or experience they had that you'll totally love. As it turns out, these so-called "peer" influencers may be changing our brains more than we realize. Enjoy this mini episode as not only a wrap-up to influence, but a preview for one of the next full episodes coming out this season! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at [email protected]. We'd love to hear from you. REFERENCES Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay
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