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Roger Dooley
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more....
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Ratings & Reviews
4.6 stars from 90 ratings
Entertaining, insightful
Roger Dooley does an incredible job of bringing a new perspective to the world of marketing in such an entertaining way! I love that this podcast always shares something different and actionable every time I listen. Keep up the great work!
Adarcus via Apple Podcasts · United States of America · 08/04/22
Great conversations!
Roger never fails to set a comfortable and laid-back atmosphere between him and his guests - it's almost like listening to a discussion between friends. The topics are always super insightful and well-rounded too.Read full review »
howardtnyc via Apple Podcasts · United States of America · 07/15/21
Great episode with Ralph Welborn!
I just listened to the episode with Ralph Welborn, and I enjoyed every minute of it. It was a great conversation! I agree that the new competitive landscape is shaped less by firm-specific strategies and more by new business models powered by ecosystem-centric strategies I am looking forward to...Read full review »
Josuediazv via Apple Podcasts · Panama · 06/07/21
Recent Episodes
For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister. ...
Published 07/08/22
Published 07/08/22
Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision-making, Eric Johnson, has studied choice architecture and its effects on behavior. Understanding...
Published 06/06/22
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