Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assurance Department at The Duracell Company. In this episode, he shares why the way in which consumers respond to products is just as important as the qualitative measurements that make up new product development. Listen in to learn how he correlates those measurements to the overall consumer experience and perception, as well as the importance of measuring the things you’re not being told by consumers in order to get the complete picture of how your product really stacks up. You can find show notes and more information by clicking here: https://bit.ly/34WEnbF