Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times and Psychology Today. Ron is also the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals become healthier, happier, and more productive. Listen in as we discuss the powerful third path on the way to success: reverse engineering. You'll learn what it means to reverse engineer greatness, how to structure conversations to elicit the most useful information, and why modeling after someone else’s success is generally not a good idea. Ron also shares the one insight that will give you the freedom to forge your own path on your way to greatness. You can find show notes and more information by clicking here: https://bit.ly/3iLXVYJ