How well do you understand your customer base? Sure, you probably know all the demographic info of your current and ideal customers. But do you get them on a deeper level? Do you empathize with their hopes, fears, and frustrations as they relate to your business? In this episode, Matt and Nick talk about how buyer personas can help you know exactly who your customers are so that you can superserve them and build brand loyalty. Click here to learn more about buyer personas and to download your free Buyer Persona Playbook. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension. Create content 10x faster with AI. Start your free Jasper AI trial. --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message