Video games are big business ... but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you're wondering how your business might benefit from a presence in the video game world, this episode is for you. We talk to Jamin Warren, Founder and CEO of Twofivesix, a company that connects its clients to the gaming community. We discuss how companies can reach gamers in an authentic way that doesn't compromise their brand identity. Jamin gives his perspectives on the myths and stereotypes surrounding the gaming world and why buying into them could mean leaving money on the table. Learn more about Jamin and Twofivesix: https://twofivesix.co https://www.linkedin.com/company/twofivesix/ Head to thebrandoutlaw.com to download your free copy of the Buyer Persona Playbook. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com. Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension. Create content 10x faster with AI. Start your free Jasper AI trial. --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message