As you grow your email list through opt-ins and freebies, you may be missing out on an opportunity to connect with your audience if you haven’t implemented a welcome sequence into your email marketing strategy. In today’s episode, Allegra Cook joins us to share the value and importance of a welcome sequence, along with what to consider and include when you’re building it. If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Allegra is a conversion copywriter and messaging strategist who specializes in writing connection-focused, action-driving sales pages and email sequences for digital product creators – so they can increase their sales, expand their impact, and experience next-level freedom in their business. Previously an advertising executive at a top NYC agency, Allegra jumped into the world of online business to create more intention, fulfillment, and freedom – and now, she loves helping other people do the same. The Value of a Welcome Sequence As an entrepreneur, you’re running the marketing behind your business—but you didn’t build this business to constantly work and market. You built this business for freedom and flexibility. The incredible thing about email marketing is that it allows you to generate more revenue while saving you time, especially when you bring in automation. If email marketing is an important marketing avenue for you, then you should consider implementing a welcome sequence for your email marketing strategy. You may have an opt-in or a freebie to grow your email list, but how are you nurturing them once you’ve gained their interest. A welcome sequence helps extend a virtual handshake to your new subscriber, introduce who you are, and inform them of what you do and how they can work with you. The power of the welcome sequence is to help a cold lead warm up to you as a brand and business. How Service Providers Can Use a Welcome Sequence While it may feel simpler for a business with a shop or digital products to utilize a welcome sequence to convert leads into customers, the same can be done for service-based providers. If someone finds you and downloads your freebies, they may not know much about you other than what lands in their inbox. Without a welcome sequence, their customer journey ends there. If you follow up with a sequence, you can share how they can engage with your brand, like services and social accounts. Dropping this information straight in their inbox makes their client journey seamless! Steps To Nail Your Welcome Email Sequence As you sit down to craft your welcome sequence, there are a few steps you should consider when building it. Take Time to Think About Your Voice & Tone for Your Welcome Sequence Many times, your welcome sequence is the first touchpoint for a client with your brand. AS you’re thinking about your voice and tone used in your welcome sequence, you need to think about how you want people to feel as they are interacting with your emails. Consider Your Strategy & Where Each Subscriber is Coming From Whether a person is coming from a email opt-in or signed up for your generic newsletter, you need to consider how the emails will resonate with them. Break Your Email Sequence into Five Primary Buckets of Messages