Do you need a brand assessment for your creative, service-based business? Tune in to find out! Today on the Brand Strategy Podcast, I’m chatting about brand assessments and how to figure out when it’s time to tap into that kind of support. You might be searching for clarity with your current brand as you attempt to figure out if your messaging, visuals, and website are still doing the heavy lifting for you. Or you might be curious about thoughtful updates and strategic changes that...

Showing up as Future You in your business right now. Today on the Brand Strategy Podcast, I’m chatting about a fresh way of showing up in your creative business that inspires growth. You might have heard about the concept as showing up as the future version of yourself right now in order to think, act, and operate in a new way. But what does that actually look like, and how am I personally playing around with this approach in my own life and business? In today’s short and sweet...

Making your marketing feel more fun with a custom quiz In today’s episode of the podcast, I’m sharing how service-based businesses and creatives can use a custom quiz to make marketing feel more fun, inspire deeper connection with your ideal clients, and increase conversions in the long run! No matter how many times you’ve seen them in action before, a custom quiz can be so effective. If you’ve ever used an online tool to find your perfect concealer match or to determine which...

ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER In today’s episode of the podcast, I’m chatting with Growth Strategist Marion Wagner about effective lead generation strategies for service providers. As a creative business owner, you’ve probably heard all sorts of advice around lead gen, but what are strategies actually worth implementing and which ones just won’t cut for you? In today’s episode, Marion is peeling back the curtain on lead gen tactics that aren’t worth your...

Intentional Business Trends Creatives + Service Providers in 2024 In today’s episode of the podcast, I’m chatting about the biggest business trends I anticipate impacting the way we show up both internally and externally in our businesses as creatives and service providers in 2024! The way we did things back in 2019 no longer applies, and for many of us that’s a fantastic thing. This episode shares creative ways to strategically do business your own way as we continue to dive into 2024...

Acquiring High Quality Clients as a Creative Service Provider In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode of the Brand Strategy Podcast, Heidi shows us how to leverage our individual strengths to call in our ideal clients. If this kind of topic is...

Elevating your Brand during your Slow Season In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this episode, I’m sharing thoughtful ways to upgrade your business, showcase your best work, and strategically rebrand for success. Tune into the full episode...

Pivoting Your Career in Mid-Life with Katie Dubois In today’s episode of the podcast, I’m chatting about navigating a midlife career pivot with purpose and passion with guest Katie Dubois. From graphic design generalist to presentation design specialist, Katie shares her inspiring journey and valuable insights on embracing change after 30+ years in the design industry. In this open, fun conversation, Katie shares how it’s never too late to chase after your passions, and her biggest...

Mindfully Accepting Unsolicited Business Advice during the Holidays This time of year, many of us are gathering around the table to celebrate the holiday season with friends, family, and colleagues. And during these get-togethers, it’s all too common to find yourself in a conversation with someone who wants to share their opinions and advice on how you should run your business. In some cases, this well-intentioned advice is unsolicited so you might not know how to respond. Or...

CREATE YOUR IDEAL HOLIDAY SCHEDULE In today’s episode of the podcast, I’m sharing practical ways to create your ideal holiday schedule as a service-based business owner before the year ends. From short term actions you can implement today to long term planning suggestions to help you better structure your availability throughout the year, today’s episode is meant to help you look at your calendar as a tool to better experience your desired quality of life. Tune in for the full...

How Culture and Identity Influence Marketing In today’s episode of the podcast, I’m joined by the talented Cassandra Le to discuss how culture and identity influence our marketing as creatives, entrepreneurs, and small business owners. In this fun conversation, Cassandra and I explore what “culture” really means in the context of your marketing, how your personal identity has a place in your message, and what marketing lessons we can learn from movie trailers and the Barbie film!...

USING AI IN YOUR DESIGN BUSINESS In today’s episode of the podcast, I’m sharing 3 ways you can use ChatGPT and AI in your design business to improve your workflows, save precious time, and better serve your design clients along the way! From project management to content creation and marketing shortcuts to weekly meal plans, AI tools can offer so many benefits in your graphic, brand, or web design business (or even your personal life!). Whether you’re been using AI tools ever...

WHERE BRANDING GOES WRONG In today’s episode of the podcast, I’m joined by the talented creatives behind Rendezvous Creative to chat about where branding goes wrong and what you can do to avoid these all-too-common missteps. During this fun and no-holds-barred conversation, we explore common branding mistakes we see in the creative, online business owner space, and what steps new and established entrepreneurs alike can take instead. If you’ve been wondering how to brand your...

In today’s episode of the podcast, I’m sharing 5 transformative habits that have shaped the way I show up as a CEO in my creative, service-based business. These practices range from daily to weekly habits I implement in order to not only grow my business with intention, but in order to cultivate personal growth, as well. As with everything I share here on the podcast, these ideas are meant to encourage and spark ideas of your own! They aren’t a one-size-fits-all solution, and aren’t...

In today’s episode of the podcast, we’re getting real about why one-size-fits-all marketing strategies aren’t necessarily the best solution for your online business’s marketing. I’m joined by marketing consultant Tayler Cusick-Hollman and together we’re exploring a better approach to marketing your creative, service-based business so you can connect with your ideal clients on repeat without losing any impact to a generic marketing approach that was never truly created for you. If you’ve been...

In today’s episode of the podcast, I’m sharing 11 business takeaways from the last 11 years in business that I wish I knew in years past. I’m peeling back the curtain on my journey by sharing some rapid-fire lessons that I hope will encourage you, save you precious time and energy, and remind you that no matter how many years we’ve been doing this entrepreneurial thing, there’s still something to learn! Tune in for the full episode above. YOU MIGHT ALSO LIKE… 4 takeaways...

In today’s episode of the podcast, we’re diving into all things content strategy with guest Amanda Warfield! As a content marketing and launch strategist, Amanda joins us to share how we can leverage content strategy as online business owners to reach our unique goals. Whether you’re looking to increase client inquiries or sales, or you’re taking action to grow your email list or your overall reach, Amanda shares how content strategy may just be the missing piece in your overall content...

As we approach the middle of Summer and the start of my annual sabbatical, we’re switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility in soaking up the sun this summer and being fully present with our favorite people, we’re taking the month of July off from the podcast. Don’t worry though! We’ll be back to our usual programming with a brand new episode on August 2nd. Although there won’t be any new episodes going live...

In today’s episode of the podcast, launch copywriter Dani Paige joins me to demystify conversion copywriting for service-based business owners and course creators. Whether you’re launching a new service or you’re refining an existing offer, the copy you use on your sales pages is directly tied to how that offer will perform. But what should we consider when we are staring at that blinking cursor on the screen? In this conversation, Dani shares not only how to get started with copy that...

In today’s episode of the Brand Strategy Podcast, I’m joined by SEO expert Meg Casebolt to talk about breaking up with social media without negatively impacting your quantity or quality of client leads! In this no-holds-barred conversation, Meg shares how her relationship with social media shaped her, her business strategy, and how to reduce your dependency on social media to recoup time and peace of mind. And she’s also sharing that you can run 6 (and even 7-figure businesses!) with limited...

When was the last time you made a change in your business? When was the last time you assessed what was working, what wasn’t, and took intentional action based on your findings? For many of us, we only assess our businesses, systems, and structures when something isn’t working for us. But what if we made this such a normalized, regular practice that we were able to make subtle changes or intentionally edit before things started to break? In today’s episode of the BSP, I’m...

In today’s episode of the Brand Strategy Podcast, I’m chatting with Jen Davis and Esther Knox-Dekoning about cultivating self-trust as a designer. These two talented designers are the voices behind Better Brand Designer, and with their combined years of experience in the design industry they know a thing or two about what it looks like to tune into your intuition and trust yourself as a designer. In this authentic conversation, we’re chatting about why self-trust is a necessary tool...

Today’s episode is especially for my fellow graphic, brand, and web designers! I’m peeling back the curtain on my best lead gen advice for new designers (and established designers!) just like you who are ready to connect with your ideal clients in ways that better honor your time, energy, and creativity. In this episode, I am sharing exactly how I recommend getting client inquiries when you’re just starting out and–spoiler alert–this method doesn’t require you post on social media or...

In today’s episode of the Brand Strategy Podcast, I’m chatting with Squarespace expert and online educator Kate Scott about how to scale your design business with website templates. Whether you’re a newer designer who’s curious about what it takes to create and sell your own website templates, or you’re an established designer who is looking to add to your existing services with website templates, Kate joins me to share her best tips on getting started with your own line of templates wherever...