When was the last time you made a change in your business? When was the last time you assessed what was working, what wasn’t, and took intentional action based on your findings? For many of us, we only assess our businesses, systems, and structures when something isn’t working for us. But what if we made this such a normalized, regular practice that we were able to make subtle changes or intentionally edit before things started to break? In today’s episode of the BSP, I’m...

In today’s episode of the Brand Strategy Podcast, I’m chatting with Jen Davis and Esther Knox-Dekoning about cultivating self-trust as a designer. These two talented designers are the voices behind Better Brand Designer, and with their combined years of experience in the design industry they know a thing or two about what it looks like to tune into your intuition and trust yourself as a designer. In this authentic conversation, we’re chatting about why self-trust is a necessary tool...

Today’s episode is especially for my fellow graphic, brand, and web designers! I’m peeling back the curtain on my best lead gen advice for new designers (and established designers!) just like you who are ready to connect with your ideal clients in ways that better honor your time, energy, and creativity. In this episode, I am sharing exactly how I recommend getting client inquiries when you’re just starting out and–spoiler alert–this method doesn’t require you post on social media or...

In today’s episode of the Brand Strategy Podcast, I’m chatting with Squarespace expert and online educator Kate Scott about how to scale your design business with website templates. Whether you’re a newer designer who’s curious about what it takes to create and sell your own website templates, or you’re an established designer who is looking to add to your existing services with website templates, Kate joins me to share her best tips on getting started with your own line of templates wherever...

Let’s have a little real talk, fellow creative! In today’s episode, I’m sharing some of the biggest 2023 branding trends I’m seeing within the creative community and online business space. In this episode, I am diving deep into some of the most impactful strategies that I’ve seen and that I’m confident will continue to be a big part of the way that we build brands this year and beyond. ✨ Whether you’re in the process of rebranding or you’re just interested in staying up to date...

In today’s episode of the Brand Strategy Podcast, I’m chatting with business mentor and mindset coach Anna Rapp about heart centered sales for creative entrepreneurs. Whether you’re a newer business owner who’s feeling a little less than confidence about your sales process, or you’re an established entrepreneur looking to take your sales approach to a heart-centered space, Anna’s sharing valuable, action-based advice on how to reach your sales goals with integrity. Meet...

Fellow high-end service provider, you won’t want to miss this episode for three easy-to-implement branding tips to reach your dreamy luxury clients. ✨ In today’s episode, I am sharing a handful of the most impactful branding strategies that I’ve seen in my 11+ years as a brand designer and strategist to reach and consistently connect with high-end clients. Whether you are a photographer, a wedding planner, a floral designer, or any other creative inviting your clients into an...

Building an inclusive and accessible brand is so important, so today we’re chatting about how you can support your neurodivergent clients. After Megan Dowd received her own ADHD diagnosis, she began exploring how she could set her own brand therapy business up to support other clients like herself. In today’s episode, she is sharing three ways that you can support your neurodivergent clients through a human first, business second approach. If today’s episode resonates with you and you...

Have you become burnt out with your current marketing strategy? Maybe you’re simply tired and exhausted from the amount of work you’re putting in with very little results coming out. In today’s episode, I’m sharing about the marketing strategy I’ve implemented that is generating the most leads in my business: people-led marketing. Listen in as I share how genuine connections bring me referrals and energize me when it comes to marketing my business! If today’s episode resonates with you...

Burnout is real and you’ve likely experienced it a time or two, but you don’t have to! In today’s episode, Kady Sandel joins us to share how designers can keep more profit without burning out! Listen in as she shares how she’s built a flexible and free schedule in her business to maintain a healthy work-life balance, along with a few steps to avoiding burnout as an entrepreneur! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do...

Are you terrible about mmaking assumptions in your business about potential or existing clients? We’ve all been there, but have you considered how those assumptions are blocking your growth? In today’s episode, I’m sharing three assumptions you may be making in your business that are holding you back, along with a mindset shift to help you overcome the anxiety that comes with those assumptions! If today’s episode resonates with you and you want to show support for the show, here’s an...

I believe business owners are often underestimated when it comes to finances—sometimes it’s because we hold ourselves back from what we’re capable of achieving. In this episode, Luisa Alberto of People First Finance joins us to share how you can move towards achieving financial autonomy in your business. If you’re not paying attention to your finances or even pursuing the numbers you believe you’re capable of hitting, this episode is for you. If today’s episode resonates with you and...

Have you reached a point of burnout in your business? Burnout comes with negative emotions and feelings, but it could empower you instead! In today’s episode, I am sharing how you can reframe your view of burnout so that it works for you. If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Reframing Your View Of Burnout If you were to look at what your relationship to burnout feels like, it’s...

Is your website generating the money you want it to in your business? Today’s guest, Kristen Morris joins us to share 5 ways to generate more money with your website so that it’s working for you! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Kristen Morris helps online business owners create their websites and brands to elevate their online presence and impact. A self taught designer, she started...

Are you looking for your next (or even first) design client? It’s so easy to get overwhelmed with all of the options out there for generating clients, which is why I believe it’s important to find them in a way that works for you! In today’s episode, I’m sharing a few tips on how to find your next design client while serving your business and your lifestyle! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A...

Are your nerves and fears holding you back from using live video in your business? It’s time to release the hesitations that are keeping you from utilizing live video as a marketing channel in your business. Jourdan Guyton joins us in this episode to share how you can easily get started with live video and overcome those fears! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Jourdan is a Content Coach...

Have you ever been in a conversation with someone who wanted to share their opinions and advice on how you should run your business? Maybe this well-intentioned advice was unsolicited and you didn’t know how to respond, or maybe it got the wheels turning and forced you to doubt yourself. In today’s episode, I want to highlight how you can mindfully accept advice so that you’re continuing to pursue your goals for your own success. If today’s episode resonates with you and you...

Do you know what success means to you? It doesn’t have to directly tie to profit in your business, but finding clarity around your definition of success is life-giving in your business. In today’s episode, Adrienne Johnston joins us to share her experience in defining success in her own business, while explaining the value in defining that success based on an individual’s experience and needs. If today’s episode resonates with you and you want to show support for the show, here’s an...

There is so much pressure we feel when it comes to setting goals for a new year, but what if you ditched perfectionism as you gear up for what’s to come in the new year? In today’s episode, I’m sharing three reasons that you should consider ditching perfectionism when setting goals for 2023. If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! 3 Reasons To Ditch Perfectionism When Setting Goals For...

As you grow your email list through opt-ins and freebies, you may be missing out on an opportunity to connect with your audience if you haven’t implemented a welcome sequence into your email marketing strategy. In today’s episode, Allegra Cook joins us to share the value and importance of a welcome sequence, along with what to consider and include when you’re building it. If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy...

The holidays are a time of year when we’re often looking to generate an influx of cash in our design business. If you’re stumped on ideas for how to earn quick cash in this season, I’m walking you through 5 strategies and approaches to generate fast cash as a designer during the holidays. If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! 5 Ways To Generate Fast Cash As A Designer During The...

It isn’t easy to be what society will call “different” as a business owner, but today’s guest, Rachel Pereyra is using her platform to be a visible queer woman disrupting the business mold. Rachel hasn’t always taken this approach of being actively out and proud, but when she decided to open her business, she wanted to create a safe and inviting space for others like her. In today’s episode, she’s sharing her own experience as a queer woman and what it has done for her business. If...

If you’re wondering if youor brand is still working for you and is as potent or profitable as it once was, it might be time to consider a rebrand. In this episode, I’m sharing three signs that it’s time to rebrand! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! 3 Signs It’s Time To Rebrand As a business we want our brand to do the heavy lifting for us, especially as service-based business...

Your story is important and allows you to connect with others, but how are you storytelling in your business? Storytelling strategist, Akua Konadu, joins me in sharing her own journey to storytelling and how sharing her story has given her a platform and the space to impact others. If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! Akua Konadu is a Storytelling Strategist and Social Media Educator, and...

Is your brand connect with your ideal clients? When you’re able to generate and build a connection with the right people who need your work, it’s empowering to know that you have the ability to reach those people time and time again. It also allows you to do the work you love, command the high-end rates that your work is worth, and work with the people that you’re excited to serve—yet this is tricky. Join me as I share how strategy and authenticity can work together to build a brand around...