Growth Snack: Finding Your First Growth Channel
Listen now
Description
How do you find your first growth channel and is that what you should be thinking about today? That’s the topic of this week’s Growth Snack: The Breakout Growth Podcast Short with Sean Ellis and Ethan Garr. We dive into common mistakes startups make in searching for that first scalable channel, and offer some practical advice to help you make good decisions along the way.    We also mention a couple of resources you might want to check out:   * “Traction,” a book by DuckDuckGo Founder, Gabriel Weinberg offers a framework for identifying and testing potential channels. * The First1000, (https://thefirst1000.substack.com/) offers inspiration on how to get early customers.  * "Do Things That Don't Scale" (http://paulgraham.com/ds.html) Paul Graham's famous article emphasizing the importance of validating Product/Market Fit before looking for a scalable growth channel.    So jump in, and in less than 10 minutes you will have food for thought as you work to achieve breakout growth success in your business. We discussed:   * First growth channel mistakes Sean and Ethan see companies make (00:18) * Why for some businesses certain channels need to be thought about early (02:24) * Frameworks and resources for finding your first growth channel (05:01) * You will need to experiment! (06:17)
More Episodes
In this week’s episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr chat with positioning expert, April Dunford, author of the best-selling books, “Obviously Awesome” and “Sales Pitch.”   April had a successful career as a marketing and operations executive at companies including IBM...
Published 12/20/23
Published 12/20/23
If you want to know just how awesome AllTrails is, just ask Apple! Out of over 2 million apps in the App Store, AllTrails is one of just three finalists waiting to hear if they have been selected as Apple’s 2023 App of the Year. So, of course, we are delighted to welcome back to the podcast, Ron...
Published 11/28/23