In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Jacob Eiting, Co-Founder and CEO of RevenueCat. Building the backend system to support subscriptions in a mobile app can take months. Jacob had done this work himself multiple times as an engineer and realized there had to be a better way. So today, mobile developers rely on RevenueCat’s APIs and SDKs to quickly add, manage, and grow subscription revenue in their businesses. For startups, time is a precious commodity, so being able to offload work that isn’t directly focused on improving customer experiences can be super-valuable. But it isn’t just time-savings that RevenueCat delivers.   Working within the confines and ever-changing world of Apple and Android’s walled-gardens can be daunting for developers. RevenueCat deeply understands these ecosystems and uses that knowledge to make it easier for every customer to thrive on these platforms. The company wins by helping its developers grow their businesses, and it is clearly working as RevenueCat itself has grown into a go-to solution for mobile developers around the world. But, the work isn’t done. Jacob is pushing his team to look for additional ways to ensure RevenueCat is adding value for customer throughout their entire journey.  He wants the company to, “be the Salesforce of what we do”, helping and empowering people who build apps at every step.  From our conversation, it seems like he and his team are well on their way. Whether you are an app developer or not, this is a great conversation for anyone looking to better understand why directly aligning your company goals with the goals of your customers is a winning formula for sustainable growth.  Take a listen, we think you will really enjoy this one! We discussed: * The RevenueCat backstory: from subscription frustration to accessible solutions (04:52)   * “Building on the back of a giant;” adding value within Apple & Android’s walls (15:01)   * The importance of being part of the wider developer community (17:59)   * Figuring out RevenueCat’s long-term value for customers  (27:52)   * OKRs and other efforts to drive alignment (46:20)   * Jacob’s most valuable growth learnings (55:18) And much, much, more . . .