Episode 2: Is Sprite Beatable?
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Description
PepsiCo is starting from scratch and creating a brand new lemon-lime soda: Starry. After dominating the segment for thirty years, Sprite now has a new competitor. Do we have a legitimate lemon-lime war again? Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the lemon-lime category's past, present and future.
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Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher dive into the most recent beverage category performance data to see what it tells them about brands, consumers, and the retail environment. Will promotions need to be ramped up...
Published 10/07/24
Published 10/07/24