Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher dive into the most recent beverage category performance data to see what it tells them about brands, consumers, and the retail environment. Will promotions need to be ramped up to spur volume sales? Is product diversification cannibalizing core brands? Drop in on their conversation.

After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category.

Beverage Digest Editor & Publisher Duane Stanford chats with industry expert & The Breeze contributor John Sicher about the future of prebiotic sodas, how health and wellness soft drinks fit into the broader packaged beverage sector, and whether these products present a growth opportunity for soda makers like Coke, PepsiCo, and Keurig Dr Pepper.

Is the energy drink market truly slowing down? In Episode 15 of The Breeze, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to analyze recent performance data showing rocky performance this year for the energy drink category at retail, as well as Monster Beverage's recent leadership transition announcement.

Beverage Digest’s Duane Stanford and The Breeze contributor John Sicher hash through the strategy and consequences behind Keurig Dr Pepper’s decision to take back Dr Pepper franchise territory from Reyes Coca-Cola in California and Nevada. Will KDP take more Dr Pepper territory from Coke, or even Pepsi? Are there implications for the nagging question of whether PepsiCo should refranchise its U.S. bottling system?

In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to explore the recent shift in Coca-Cola's and PepsiCo's soft drink marketing strategies, exemplified by platforms like Coke Creations. What's going on and will it work?

In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to explore the evolution of the purified bottled water category. As Coke and Pepsi shift their casepack water strategies away from DSD at Walmart, what lies ahead for the category?

In today's episode, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher tackle five predictions for the upcoming year that range from alcohol to acquisitions. They dive into some of the year's most intriguing themes and, as always, ask the most important question: what does this mean?

Duane Stanford and John Sicher recap and analyze the most intriguing and unexpected developments in beverages from 2023, including the great alcohol crossover, cannabis regulation, the creator economy, BodyArmor’s journey, Bang Energy's fall and rebirth, surprising soda pricing results, and more. Companies covered include Coca-Cola, PepsiCo, Keurig Dr Pepper,  Athletic Brewing, Bang Energy, Prime Hydration, and many more.

In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down Tuesday's Coca-Cola earnings report, and PepsiCo's results earlier this month. Industry insiders have been surprised by the resilience of volume sales given the pace of rising prices. What does this mean for beverage manufacturers and bottlers, who have been focused on managing declining volume for the past two decades? Will "the other shoe drop," and if so, how should they...

PepsiCo's announced investment in online grocery delivery service Instacart begs a question: Isn’t PepsiCo essentially competing now against some of its most important retail customers? Take Walmart, for example, which is aggressively expanding an online grocery delivery business of its own. There was a time when such a customer conflict would have been avoided. But PepsiCo isn't alone in tossing conventional wisdom these days. Coke is doing it, too. So what's going on? Duane Stanford...

Bang Energy went from boom to bust within just five years. After mounting a successful challenge to the supremacy of Monster and Red Bull and capturing the attention of PepsiCo, Bang unraveled and went bankrupt. Now in the hands of archrival Monster and its distribution partner Coca-Cola, will Bang rise again? New challengers like Celsius may have something to say about that question. Duane Stanford invites regular Breeze contributor and industry expert John Sicher to discuss the recent wild...

Today we talk with Sigi Hale, Principal Neuroscientist and Director of Research at market research and consulting firm Alpha-Diver. Sigi's work takes him deep into consumer behavior to understand why brand purchase decisions are made and how companies can act on that learning. Alpha-Diver, in partnership with Beverage Digest, just released the world's first ranking of beverage brands by consumer psychology. The Bev50 report and webinar are available for download here. During the episode,...

The results are in and 2022 held plenty of surprises in a beverage world still transitioning from a global pandemic and supply chain madness. In this episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down their top takeaways from the just-released 28th Edition of Beverage Digest’s Fact Book. The Fact Book captures performance results for the full non-alcoholic drinks market, not just what’s measured by store scanners. That includes...

Today we chat with long-time industry expert and former Beverage Digest publisher John Sicher to discuss soda pricing power. The carbonated soft drink category is a significant value driver in the ready-to-drink refreshment beverage market. Products like Coca-Cola, Pepsi, and Dr Pepper are important to retailers in generating store traffic and contributing to overall profitability. We explore how the recent surprising period of pricing growth in the category has evolved and whether this trend...

Our guest today is Matt Hughes, Vice President of Incubation for New Revenue Streams at Coca-Cola. Insiders might remember this unit as Venturing & Emerging Brands (VEB), of which Matt is a founding member. He has spent 30 years in the beverage industry, including as an entrepreneur. We talk to Matt about this month's Natural Products Expo West to compare notes on natural product trends, up-and-coming wellness brands, and what it takes to break through in a crowded sector defined by high...

PepsiCo is starting from scratch and creating a brand new lemon-lime soda: Starry. After dominating the segment for thirty years, Sprite now has a new competitor. Do we have a legitimate lemon-lime war again? Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the lemon-lime category's past, present and future.

In the February 1, 2023 issue of Beverage Digest, we wrote about Powerade and its plans to challenge Gatorade’s long-standing supremacy. But this is no longer a two-horse race. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the sports drink category's past, present and future.