In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down Tuesday's Coca-Cola earnings report, and PepsiCo's results earlier this month. Industry insiders have been surprised by the resilience of volume sales given the pace of rising prices. What does this mean for beverage manufacturers and bottlers, who have been focused on managing declining volume for the past two decades? Will "the other shoe drop," and if so, how should they prepare? Listen in on the conversation.