Description
Our guest today is Matt Hughes, Vice President of Incubation for New Revenue Streams at Coca-Cola. Insiders might remember this unit as Venturing & Emerging Brands (VEB), of which Matt is a founding member. He has spent 30 years in the beverage industry, including as an entrepreneur. We talk to Matt about this month's Natural Products Expo West to compare notes on natural product trends, up-and-coming wellness brands, and what it takes to break through in a crowded sector defined by high failure rates and a huge potential upside.
Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss a wild October in the energy drinks sector.Bang founder and former CEO Jack Owoc announced he is getting back into the energy game following the collapse of Bang. His...
Published 11/04/24
Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher dive into the most recent beverage category performance data to see what it tells them about brands, consumers, and the retail environment. Will promotions need to be ramped up...
Published 10/07/24