Episode 8: Why Pepsi and Coke Are Ditching Conventional Wisdom
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Description
PepsiCo's announced investment in online grocery delivery service Instacart begs a question: Isn’t PepsiCo essentially competing now against some of its most important retail customers? Take Walmart, for example, which is aggressively expanding an online grocery delivery business of its own. There was a time when such a customer conflict would have been avoided. But PepsiCo isn't alone in tossing conventional wisdom these days. Coke is doing it, too. So what's going on? Duane Stanford invites regular Breeze contributor and industry expert John Sicher to discuss the shifting grounds of today's quickly fragmenting beverage industry.
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Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher dive into the most recent beverage category performance data to see what it tells them about brands, consumers, and the retail environment. Will promotions need to be ramped up...
Published 10/07/24
Published 10/07/24