How can a golf tournament help you to overhaul and upgrade your business? In this episode, Brian explains how attending the Masters Tournament impacted him both personally and professionally and shares the lessons that can help to rejuvenate and elevate any business.   YOU WILL LEARN: ·     Why you must commit to excellence.  ·     Why high standards are so powerful.  ·     How to extend next-level hospitality.   MENTIONED IN THIS EPISODE: Do It N.O.W. campaign Mid-year Bold Predictions   Certified Full-Service Professional (CFSP) program “Unreasonable Hospitality,” by Will Guidara   S2E196 10 Weeks With Wooden   MasterMind   The Peak Experience   NOTEWORTHY QUOTES FROM THIS EPISODE:   “Excellence is to do a common thing in an uncommon way.” – Booker T. Washington   “Excellence needs to be consistent.” – Brian Buffini   “There is no magic in magic. It’s all in the details.” – Walt Disney “It’s the little details that are vital. Little things make big things happen.” – Coach John Wooden   “True hospitality consists of giving the best of yourself to your guests.” – Eleanor Roosevelt itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.