If you want your business to stand the test of time, you have to build trust with your customers. In this episode, Brian explains how you can become a trusted advisor to your clients by always going the extra mile, not just during a transaction, but afterwards too.   YOU WILL LEARN: ·     How trust is easily broken. ·     Why follow-up is critical. ·     How to create advocates for your business.   MENTIONED IN THIS EPISODE:   “How to Win Friends and Influence People,” by Dale Carnegie Do It N.O.W.   Referral Maker Pro   “Raving Fans,” by Ken Blanchard   Free business consultation   NOTEWORTHY QUOTES FROM THIS EPISODE:   “Trust is the most critical factor to the success of any and all relationships, both in business and in life.” – Brian Buffini   “In today's business environment, if you can follow up consistently, you'll be a shining star in the marketplace.” – Brian Buffini   “If you want to be a profit-maker, you’ve got to be a promise-keeper.” – Brian Buffini   “In life, silence is golden. In business, silence is deadly.” – Brian Buffini   “Character and competence build trust.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.