Click here to listen to the full episode Continuous innovation is vital to successful entrepreneurship. In this episode, Brian outlines an innovation formula that will help a business to stay fresh, offer the market something new and keep its customers happy and engaged.      YOU WILL LEARN: ·     Why ‘shiny object syndrome’ can be so damaging. ·     Why it’s crucial to innovate on the fundamentals.   ·     Why synergy, creativity and feedback are vital to true innovation.     MENTIONED IN THIS EPISODE:   “Sacred Cows Make the Best Burgers,” by Robert Kriegel   NOTEWORTHY QUOTES FROM THIS EPISODE:   “Innovation is at the crux and the core of all successful business ventures, all entrepreneurs.” – Brian Buffini   “One of the biggest elements of coaching is to help people push through the dog days, when they don't feel like they're making progress.” – Brian Buffini   “There are many businesses and lives that are unfinished projects because people constantly get connected to ‘shiny object syndrome.’” – Brian Buffini   “Finishing is one of the key ingredients to innovation.” – Brian Buffini   “Sometimes, the fundamentals need to be enhanced and raised to a new level.” – Brian Buffini Itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.