Episodes
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), sits down with University of Florida blueberry breeder Patricio Muñoz, Ph.D., to talk about flavor. This was recorded live at the International Fresh Produce Association (IFPA) Global Produce and Floral Show in Orlando, Florida.  “The way we do it is every cultivar we release is usually run for sensory panels up to...
Published 11/22/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), discusses the tactics and leverage retailers across the country have experienced with the Grab a Boost of Blue campaign. The audio is taken from the retail-focused session at The Blueberry Summit last month in Nashville. You'll also hear from Don Ladhoff, president of FreshSmartSolutions.  “I really believe it's one...
Published 11/11/22
Published 11/11/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Grant Prentice, senior vice president of strategic insights at Padilla FoodMinds. Cronquist and Prentice discuss the recently conducted study on blueberry Usage and Attitude (U&A) study, which provided insights into blueberry consumers and their preferences and habits.  “Blueberries have enjoyed...
Published 10/21/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), shares an overview of key trends impacting global blueberry production and consumption. These clips were recorded for a webinar hosted by the https://www.freshproduce.com (International Fresh Produce Association). Cronquist was joined by colleagues from Chile,...
Published 10/14/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by Steve Magami, co-founder and chairman of https://agrovisioncorp.com/ (Agrovision). Agrovision is a vertically integrated grower, packer, shipper and marketer of blueberries, raspberries, blackberries and table grapes from Perú, Mexico and Morocco....
Published 10/07/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by New Jersey blueberry grower Art Galletta. Galletta shares his experience growing up as a familiar name in the blueberry industry and his family’s history in the business. He also discusses the New Jersey crop this year and his view on the...
Published 10/03/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by https://www.linkedin.com/in/micahweiss/ (Micah Weiss), sales and grower support at Fall Creek Farm and Nursery and USHBC/NABC’s own Amanda Griffin, vice president of engagement and education. Micah is part of the inaugural class of the...
Published 09/15/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by https://ushbc.blueberry.org/newsroom/ushbc-and-nabc-add-new-director-of-business-intelligence/ (Joe Vargas), director of business intelligence at USHBC/NABC, and John Marshall, vice president of services at https://bytecode.io (Bytecode IO). USHBC...
Published 09/08/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by Pamela Taylor, senior vice president and chief communications and marketing officer for https://www.shareourstrength.org (Share Our Strength). As part of the journey to make blueberries the world’s favorite fruit, USHBC celebrated grabbing a boost...
Published 09/01/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), reflects on two full years of creating the podcast. In this short episode, Cronquist shares the impact the show’s had on the industry, and asks for your feedback. https://docs.google.com/forms/d/e/1FAIpQLSe6xxLn9PjrPrWAIWsid3Vg0TOpDDB5GuqoYw2Y5PwNVeovvg/viewform (Please fill out the podcast listener survey. ) “I want...
Published 08/23/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by Brad Moorer, president and CEO of http://www.blueberries.com (MBG Marketing). MBG Marketing is a producer-owned blueberry cooperative that was formed in 1936 as the Michigan Blueberry Growers Association. Moorer took over the president and CEO...
Published 08/12/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by Brad Moorer, president and CEO of http://www.blueberries.com (MBG Marketing). MBG Marketing is a producer-owned blueberry cooperative that was formed in 1936 as the Michigan Blueberry Growers Association. Moorer took over the president and CEO...
Published 08/05/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by https://www.linkedin.com/in/mollie-van-lieu/ (Mollie Van Lieu), vice president of nutrition and health at the International Fresh Produce Association (IFPA). Her work centers on increasing access and consumption of fruits and vegetables, and...
Published 07/29/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by https://integrativebiology.natsci.msu.edu/about/directory/lindell-catherine/ (Catherine Lindell, Ph.D)., Associate Professor at the Center for Integrative Biology where she also serves as Graduate Program Director. Alongside her research team, she...
Published 07/22/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), is joined by https://www.cdfa.ca.gov/SecretaryBio.html (Karen Ross), secretary of the California Department of Food and Agriculture (https://www.cdfa.ca.gov/ (CDFA)). Secretary Ross discusses some of the challenges and opportunities facing California...
Published 07/14/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (https://ushbc.blueberry.org (USHBC)) and the North American Blueberry Council (https://nabc.blueberry.org (NABC)), dives into the impact of two extreme weather patterns experienced over the past year in the Pacific Northwest. Between severe heat and flooding events, blueberry producers have been faced with significant obstacles and unknown outcomes. To provide more depth...
Published 07/01/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), dives into some https://www.mdpi.com/2072-6643/14/8/1619 (exciting research regarding the cognitive benefits of incorporating blueberries into your daily diet). Cronquist is joined by NABC/USHBC Senior Director of Nutrition and Health Research Leslie Wada, Ph.D., and...
Published 06/23/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), turns our focus to Mexico. Jose Luis Bustamante, chair of Aneberries and general manager of Naturipe Berry Growers in Mexico, and Juan Jose Flores, executive director of Aneberries, discuss the country’s growth in the blueberry industry, the current challenges and opportunities they face, and what we can look forward...
Published 06/09/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), shares a few highlights from the first 100 episodes of the podcast. These sound bites emphasize the importance of unity and collaboration to delight blueberry customers and consumers every single time. You’ll hear from industry leaders Denny Doyle, Shelly Hartmann and Tom Avinelis. “If you do nothing at all, that’s...
Published 06/03/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle of https://www.innov8.ag/ (Innov8 Ag). Cronquist and Mantle are also joined by USHBC/NABC vice president of engagement and education Amanda Griffin to discuss the new https://ushbc.blueberry.org/for-growers/tech-and-innovation/ (BerrySmart Field Project). “So the BerrySmart Field Project will...
Published 05/27/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), introduces Joe Vargas, the first-ever USHC/NABC director of business intelligence. Vargas and Cronquist are joined by Tom Barnes of Category Partners and Grant Prentice of Padilla FoodMinds to discuss the blueberry industry’s data and insights program. “I think that the gut feel and experience that got us through the...
Published 05/20/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brooke Hill of Southern Hill Farms in Clermont, Florida. Hill was a panelist on the USHBC’s https://ushbc.blueberry.org/webinars/best-practices-for-u-pick-blueberries-in-2020/ (“Best Practices for U-Pick Blueberries”) webinar presented in 2020. “We leaned heavily on (the community) and they were there...
Published 05/13/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brian Bocock, vice president of product management at Naturipe Farms. You heard from him back in https://ushbc.blueberry.org/podcast/the-power-of-market-information/ (Episode 002) and https://ushbc.blueberry.org/podcast/a-big-year-for-blueberries/ (Episode 046). Now back for his third appearance, Bocock...
Published 05/05/22
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Itai Kanot, COO and co-founder of https://www.beehero.io (BeeHero). Kanot is the son of the largest commercial beekeeper in Israel, and that background ultimately led him to co-founding BeeHero in 2017. He shares about bee health, pollination and how technology can help improve blueberry production. “We will go to a farmer and say, ‘OK,...
Published 04/29/22