Episodes
The French designer, known for her embrace of eco-futurism, speaks to BoF founder and editor-in-chief Imran Amed about the evolution of her namesake brand and explains its deeper purpose. Background:  Designer Marine Serre has long had an affinity for evoking the apocalyptic in her work, a tendency that became particularly resonant during the pandemic. Serre spent lockdown reflecting on her time in the fashion industry and asking how it can change. Now, she has pledged to use her brand and...
Published 09/30/22
Louis Vuitton is expected to name its Virgil Abloh successor within weeks. Lauren Sherman quizzes Imran Amed on what luxury labels think about when recruiting top designers. Background: Louis Vuitton has spent almost a year searching for a Virgil Abloh successor after the designer died in November 2021. According to sources, Martine Rose, Grace Wales Bonner and Telfar Clemens are among the names that were considered by owner LVMH, and the decision is expected to be announced within weeks....
Published 09/23/22
Published 09/23/22
Royal expert Elizabeth Holmes speaks to BoF’s Imran Amed about Queen Elizabeth II’s life and legacy — in fashion, culture and society at large.   Background:  Tributes to Britain’s longest-reigning monarch have flooded social media, television and even public parks in the days since her passing, memorialising the Queen’s steadfast leadership, but also her impeccable sense of style.  This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with royal expert...
Published 09/16/22
The designer speaks with BoF’s founder and editor-in-chief Imran Amed about building his own business, the power of aspiration and opening doors for people who want to break into fashion.     Background:      French-Moroccan designer Charaf Tajer is the French-Moroccan designer behind Casablanca, a business that he started with only €3,000 to tap into the growing demand for women’s resortwear, and which is now doing more than €45 million in annual revenue. But Charaf’s rise in the...
Published 09/09/22
The designer speaks with BoF editor-at-large Tim Blanks about his first collection after 2020 and why he feels a sense of optimism following the pandemic.      Background:      At the start of 2021, Rick Owens wanted his next show to reflect the universal toll the pandemic had taken on the world. Held at Venice’s Tempio Votivo, a shrine to the fallen soldiers of the two world wars, Owens centred the show around the sombre themes of “anger and darkness.” Despite this ominous outlook,...
Published 09/02/22
In a rare interview, the influential Japanese designer speaks with BoF’s Imran Amed about the philosophy that underpins his boundary-breaking career. Background:  After graduating from Keio University with a law degree, Yohji Yamamoto realised he wasn’t interested in the law. “I didn’t want to join the ordinary society,” he says. “So I told my mother after graduation … ‘I want to help you.’”  She agreed to let him work at her dressmaking shop in Kabukicho, an entertainment district in...
Published 08/26/22
After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms.   Background:   The wholesale model, while offering exposure and some upfront revenue, did not always have the best terms for vendors. Department store bankruptcies, pandemic-induced store closures and the boom in online shopping pushed brands further towards their direct-to-consumer and e-commerce businesses to drive revenue.    But that’s beginning to change....
Published 08/18/22
Revisiting a conversation with BoF’s Imran Amed from 2019, the 23 grand slam winning tennis champion, who announced her retirement this week, talks about how the mental toughness she has built on the court has prepared her for life as an entrepreneur.     Background:      This week, tennis superstar Serena Williams announced her imminent retirement as part of a cover story with American Vogue. Known in fashion circles for her on-court style, which included catsuits and denim skirts and...
Published 08/12/22
The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.     Background:    Tracee Ellis Ross is best known for her roles in Girlfriends and Black-ish, but she is also the founder and CEO of Pattern which she launched in 2019 after more than a decade of development to address the gap in the market for products designed specifically for curly, coily,...
Published 08/05/22
The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.      Background:  When it comes to testing new technologies, there is always an element of the unknown for brands. While tech investments may not immediately translate to a revenue bump, willingness to experiment could radically transform the fashion industry, according to Ommy Akhe, a creative technologist specialising in experimental software and...
Published 07/29/22
BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers. Background:  As traffic to stores soars, Chanel’s chief financial officer Philippe Blondiaux said the brand plans to open dedicated boutiques for top-spending clients starting in key Asian cities. It's a strategy that emphasises the importance of big-spenders to the in-demand French luxury brand’s future amid whispers of an impending...
Published 07/22/22
The founder and CEO of retail pop-up marketplace Appear Here shares his entrepreneurial journey and advice for young founders looking to break through.      Background:    Ross Bailey’s love of entrepreneurship didn’t start  in business school or a corporate job, but at the hair salon his parents owned in London.    “I watched my parents take this little shop and it became their livelihood,” he says to BoF’s founder and editor in chief, Imran Amed, describing himself as a “busybody”...
Published 07/15/22
Ian Rogers moved from Silicon Valley to Paris in 2015 when he was appointed chief digital officer of LVMH. There, Rogers, a veteran of Apple Music and Beats, was tasked with building out the luxury conglomerate’s e-commerce and data strategy and serving as a digital whisperer to executives.   Background: Now, he’s chief experience officer of Ledger, a security system that provides protection for digital currencies. Given his experience at the cutting edge of both tech and fashion, he is...
Published 07/08/22
The multitasking entrepreneur joins BoF founder and chief executive Imran Amed to discuss the personal and professional journey that led him to co-create the category-disrupting brand Skims with Kim Kardashian.    Background:    Jens Grede has built some of the most successful direct-to-consumer brands in American fashion. Alongside his wife Emma, he launched Brady with Tom Brady, Good American with Khloe Kardashian, and, of course, Kim Kardashian’s category-disrupting Skims. This week on...
Published 07/01/22
After years of analyst anticipation that the leg-squeezing silhouette would soon go out of style, market research firm NPD Group found sales for the skinny jeans fell behind straight leg jeans in 2021. Skinny jeans are far from dead though — still accounting for 30 percent of sales. Retailers have already felt the effects of the shift: Pacsun pulled the style from its stores because no one was buying it.  “It really just speaks to the changing of the times and how styles are evolving within...
Published 06/24/22
On the heels of releasing the second, expanded edition of The BoF Sustainability Index — which assesses companies’ progress toward ambitious 2030 goals across categories such as emissions and worker’s rights — Kent and Diana Lee, director of research and analysis at BoF Insights, join Imran Amed, BoF’s founder and editor-in-chief to unpack their findings, answer questions and lay out what needs to happen next.  Key Insights: Progress on sustainability has been slow. But, a few shifts are...
Published 06/17/22
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.   Background:   TikTok has become one of the world’s largest and buzziest social media platforms, with over a billion active monthly users. But while fashion brands are eager to experiment with the platform,...
Published 06/10/22
Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon join BoF technology correspondent Marc Bain to discuss Eon, how the technology works and highlight the opportunities digital IDs could create for fashion. Each interaction a brand has with a consumer typically ends when a product is sold. Digital IDs have the potential to extend that exchange, integrating digital initiatives with products’ physical lives. A a flock of start-ups and fashion power brokers...
Published 06/03/22
BoF’s Tamison O’Connor explains how the fashion industry is betting on resortwear as consumers return to their pre-pandemic lifestyles and travel rebounds.  Background:  Every spring, top fashion clients, influencers and insiders are whisked away to lush destinations like Monte Carlo and Capri to indulge in fabulous dinners and cocktail parties — and sneak a peek at brands’ resort collections. Resortwear, which began as a way for luxury houses to cater to wealthy, travelling...
Published 05/27/22
To mark Mental Health Awareness Month, Intimacy expert and podcast host Lila lays out a formula for creating intimacy to combat loneliness.   “We are simultaneously the most connected and the loneliest we have ever been,” said intimacy expert Lila at BoF VOICES 2021, just before the Omicron wave extended further restrictions and social distancing amid the pandemic.    Indeed, social distancing caused a complete breakdown in contact among family, friends, and entire communities. But the...
Published 05/20/22
BoF’s Imran Amed quizzes Amy Odell on how she went about biographing the fashion media icon, and the surprising things she learned on the way.    Background:  Anna Wintour is arguably the most recognisable name in fashion media. In her new biography of Wintour author Amy Odell sets out to paint a nuanced and meticulously researched picture of Wintour’s life based on hundreds of interviews and sweeping archival research.  This week on The BoF Podcast, Odell joins BoF’s Imran Amed to talk...
Published 05/13/22
At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow  their communities. “A lot of brands are getting it wrong — they need to stop thinking about their business and ask instead: ‘what can I do for my community?’” said Benoit Pagotto, co-founder of virtual fashion start-up RTFKT Studios.  Pagotto added that fashion brands need to invest in incentivising individuals to...
Published 05/06/22
Richard Christiansen pursued a career in fashion as an escape from his upbringing in rural Australia, where his parents worked as beekeepers and sugar cane farmers. In 2005, he founded global creative agency Chandelier Creative, which worked  with clients like Hermès, Cartier and Calvin Klein. But when the pandemic hit, everything spun out: work evaporated, he lost his New York office and was forced to let some employees go.    Even amid those challenges, new opportunities emerged....
Published 04/29/22
Fast fashion upstart Shein set the industry ablaze this month after reports it was seeking to raise $1 billion in funding at a $100 billion valuation, according to Bloomberg. Shein has upended fast fashion by making apparel at jaw-droppingly low price points and gaining market share, attracting major investors. But is it profitable?   “Even if Shein isn’t profitable now, the thesis is that if enough people shop from the brand it would be able to leverage some of its operational costs … It...
Published 04/22/22