In this episode, I have a chat with ChatGPT. We interview each other, play "would you rather" and I answer 10 big questions about hearing care, myself and the best marketing strategies to drive results for an independent private practice.

Imagine if your providers knew exactly what to say to help patients to make decisions. With the 'help rate' being a key metric between average and great performance - understanding how to use a few magic words may make all the difference. In this interview, I sit down with Phil M Jones to...

If you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale.  They have many, many advantages. Yet they do have a kryptonite, and...