In today's podcast, we have with us, the cofounder of Double Dutch, Raissa De Haas! Jumping out of a degree in finance and into the world of mixers and drinks, Raissa has done the complete 180 gracefully. Today we talk about her journey in building a product, what working in the food and beverage industry is really like, the benefits of running an online store, working with family and how she even set on this unusual and remarkable journey!   So hit that like button, share the video with a couple of friends and do not forget to subscribe to keep up to date with all our upcoming podcasts and career videos!   THE CAREER SHOW WEBSITE: https://www.thecareershow.in/ RAISSA DE HAAS's LINKEDIN: https://www.linkedin.com/in/raissa-de-haas-02740a61/?originalSubdomain=uk DOUBLE DUTCH's WEBSITE: https://doubledutchdrinks.com/ ------------------------------------------------------  Introduction : (0:00)  Finance to discovering the love for making drinks : (01:50)  Winning seed money at College : (05:30)  How have your degrees in Business and Tech entrepreneurship helped you run the business? : (06:45)  How important is getting a degree back in Netherlands? Is entrepreneurship favored? : (07:57)  Benefits of working with family: (09:06)  Product Innovation process : (11:30)  Choosing a target market and balance between cost and quality: (12:35)  Starting up in a cutthroat industry F&B and identifying a Niche: (14:15)  Online stores - marketing physical products without physical stores: (16:26)  Impact of Covid-19 on Double Dutch: (19:10)  Worldwide Expansion: (21:40)  RAPID FIRE: (22:59)  Role of tech in Double Dutch/ F&B industry : (25:57)  The Road Ahead for Double Dutch : (27:15)  Advice you would have given your younger self: (28:20)  -------------------------------------  INSTAGRAM: @the_careershow https://www.instagram.com/the_careershow/  LINKEDIN: @The Career Show https://www.linkedin.com/company/thecareershow -------------------------------------  Editor: Siddhesh Varadkar: https://www.instagram.com/sidvaradkar_editor/ Balraj Kashinath Jadhav: https://www.facebook.com/balraj.jadhav.5  Content Writing & Research: Medha Ganti: https://www.linkedin.com/in/medhaganti/ -------------------------------------  Music: https://bit.ly/306W5qS --- Send in a voice message: https://anchor.fm/thecareershow/message