Hey there, curious folks! In this episode, we explore the practical use of ChatGPT in enhancing your business website. This episode is particularly valuable for business owners and marketing professionals seeking to utilize ChatGPT for website analysis and improvement. We delve into how to use the paid version of ChatGPT to review and provide feedback on websites, focusing on identifying the best audience, understanding information gaps, and creating effective messaging. In this episode, we cover: Using ChatGPT to analyze website content and identify the most likely target audience. Identifying information gaps on your website compared to ideal customer questions. Crafting effective website messaging using the StoryBrand framework. Key takeaways from the episode include: Strategic Website Analysis: Learn how ChatGPT can help you understand your website’s appeal to your best potential customers. Bridging Information Gaps: Discover how to use ChatGPT to find and fill content gaps on your website, ensuring it meets customer needs. Effective Messaging Development: Gain insights into using ChatGPT to develop compelling website messaging that resonates with your target audience.   SLIDES: I reference slides from a presentation that showcases these prompts and summarized replies. The slides can be found here: https://chatgptexperiment.com/episode-6/ This episode is a guide to making your website more effective as a marketing tool through the innovative use of ChatGPT. Remember, your input and curiosity are crucial in leveraging AI for business success.   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here