In this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services. Main Topics Covered The psychology behind competing on price and the guilt of charging more. Strategies for using ChatGPT to enhance customer understanding and willingness to pay. Building an audience profile to better target ideal customers. Developing and answering browsing and buying questions to educate prospects. Practical exercises and prompts for implementing these strategies. Key Insights/Takeaways Understanding Overcomes Price Sensitivity: Educating your audience about the value and uniqueness of what you do can shift the focus from price to value, reducing price sensitivity. ChatGPT as a Strategic Partner: Utilizing ChatGPT for content creation can significantly improve how you communicate your business’s value, making it an invaluable tool for overcoming the challenges of price competition. Actionable Steps for Immediate Application: The episode provides clear, actionable exercises that any business owner can immediately apply, using ChatGPT to refine their marketing message and better address their audience's needs. Episode Index Introduction and topic overview: 00:00:00 The problem with competing on price: 00:02:20 How ChatGPT can help: 00:04:50 Building your audience profile: 00:12:20 Developing browsing and buying questions: 00:20:50 Crafting answers and implementing the strategy: 00:24:30 Wrap-up and final thoughts: 00:35:00 ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear