In this episode, I sit down with Mike Kaput from Marketing AI Institute to talk about the real-world impact of ChatGPT and AI on businesses. Mike shares insights on how beginners can start using ChatGPT, common misconceptions, and practical tips to make the most out of AI tools. Whether you’re curious about AI’s role in your job or how it’s shaping industries, Mike's straightforward approach makes it easy to understand and apply. Main Topics Covered Introduction to Marketing AI Institute and its mission Common misconceptions and fears about ChatGPT Practical uses of ChatGPT in various business scenarios The evolving landscape of AI and its future implications Educational approaches to integrating AI in higher education Key Insights and Takeaways Practicality Over Hype: Understand why AI, specifically ChatGPT, matters and how it can be a practical tool for your business. AI Literacy: Learn how to develop a basic understanding of AI and apply it to everyday tasks to save time and increase efficiency. Future Preparedness: Gain insights into the future of AI and how to stay ahead of the curve in a rapidly evolving technological landscape. Episode Index [00:00:00] Introduction and Mike's Background [00:01:00] Overview of Marketing AI Institute [00:02:20] Common Misconceptions about ChatGPT [00:06:00] Practical Applications of ChatGPT [00:08:50] AI Literacy for Businesses vs. Individuals [00:11:50] Challenges in Implementing AI in Organizations [00:14:20] The Future of AI and Job Market Impact [00:19:10] The Importance of Relevant, Practical AI Use Cases [00:24:00] Higher Education's Approach to AI [00:29:50] Mike's Personal AI Tools and Practices [00:35:00] Final Thoughts and Conference Information About Mike As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Mike has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner’s guide to the world’s most popular cryptocurrency. Connect with Mike LinkedIn: https://www.linkedin.com/in/mikekaput/ Website: Marketingaiinstitute.com   About The Author Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: Podington Bear