In this episode of The ChatGPT Experiment, I’m joined by Jeremy Somers, founder of the AI-assisted creative agency NotContent.ai. Simply put, this is an absolutely fascinating conversation.  In our talk, we dive into how AI is revolutionizing the world of creative work, from advertising campaigns to product photography, enabling brands to drastically reduce time and costs while amplifying output. Jeremy shared with me the challenges and triumphs of integrating AI into the creative process, and how his agency is shaping the future of digital content. Main Topics Covered The role of AI in transforming creative agencies and content production. How AI can create virtual product photoshoots without the need for studios or photographers. Building an AI-driven process for storytelling and brand world-building at scale. Three Key Takeaways Efficiency Multiplied: Learn how Jeremy's agency uses AI to amplify content production by 10x while cutting down the time by 90%. Virtual Product Photography: Discover how AI tools like 3D modeling and custom GPTs can replace traditional photo shoots, saving time, resources, and creative energy. The Future of Creativity: Jeremy explains how his agency uses AI to build entire visual stories and characters for brands, showing how AI’s role in creativity is only just beginning. Episode Index [00:00] Introduction: Meet Jeremy Somers, his background, and his agency NotContent.ai. [05:00] Breaking Down AI's Role in Creative Work: Jeremy explains how AI is replacing traditional creative processes like product photography. [08:00] Bye-Bye Studio: A discussion on how AI handles the entire creative process, from mood boards to world-building. [17:00] AI and Entrepreneurship: Insights into how Jeremy uses custom GPTs for storytelling and character development in branding. [28:00] Challenges and Solutions in AI Integration: Navigating copyright and legal considerations when working with AI tools. [35:00] Jeremy’s Approach to Creative Mastery with AI: How embracing AI can elevate human creativity to new heights. [45:00] Wrapping Up: Jeremy shares his vision for the future of creative industries with AI as a key driver. About the Guest Jeremy Somers is the founder of NotContent.ai, an AI-assisted creative agency that specializes in content production for brands, ranging from product photoshoots to full-scale campaigns. With a background in fashion and traditional design, Jeremy has transitioned into the AI space, where his agency is redefining creativity and content production for brands like Adidas, Google, and Tommy Hilfiger. Website: http://www.notcontent.ai LinkedIn: https://www.linkedin.com/in/jeremy-somers/ ABOUT THE AUTHOR Cary is a seasoned marketing professional offer coaching, consulting, and guidance through his company CM Weston. He is a founder in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified "They Ask You Answer" coach - a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/