Clare Norman is a master certified coach with the International Coaching Federation, whose latest book, The Transformational Coach, maps out a journey to coaching mastery that begins with unlearning the old beliefs and mindsets that are not serving you or your clients, in order to reset and replace them with a new set of thought patterns. In this episode of The Coach’s Journey Podcast, Clare shares some brutally honest financial advice for coaches and talks through the developments in contracting, process and values that helped her go from coaching internally in a large corporation to building and running her own business as a coach, coach trainer and supervisor. Clare also flies the flag for mentor coaching, telling host Neil Mackinnon why she believes it is the best way for a coach to “sharpen their edge”, and she generously shares wisdom on how new coaches can successfully position themselves in a fast-changing industry.