In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to discuss the evolving landscape of B2B commerce. Lance shares his unconventional path from investment banking to leading B2B initiatives, emphasizing the vast growth potential in e-commerce, particularly as only a small percentage of B2B transactions currently take place online. The conversation highlights the concept of composable commerce, illustrating how...

In this episode, host Chad Solomonson welcomes Jonathan Corley, the leader of the experience strategy practice at Sitecore, to discuss the evolving landscape of digital experiences, particularly in the financial services sector. Chad and Jonathan dive deep into the pressing trends shaping the industry, including the increasing demand for enhanced digital capabilities among younger consumers. Jonathan shares insights from the recent Digital Marketing for Financial Services Conference,...

Host Chad Solomonson and Netlify's Head of Value Engineering, Varun Nehra, discuss composability's four pillars for digital transformation and maximizing business value and ROI. Resources This episode was brought to you by Netlify https://www.netlify.com Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR The Composable Roadmap...

Barry D'Arcy from Storyblock shares insights on the company's growth and the benefits of headless CMS. He explains that headless CMS allows for flexibility in front-end frameworks and content reuse across multiple channels. Resources This episode was brought to you by Storyblok: https://www.storyblok.com Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR The Composable Roadmap...

Host Chad Solomonson welcomes guest Greg Kihlström of The Agile Brand to the show. Chad and Greg introduce the show and talk about the future of the marketing technology stack and how a composable approach makes sense for many organizations wanting greater agility and flexibility. About Greg Kihlström Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital...