Now is the time! People need to get on your calendar! How are we going to encourage them? Instead of convincing them that they want photos, we're going to talk like we assume that - it's a foregone conclusion - and we're going to focus instead on why they should want to book YOU. A unique value proposition (UVP) is a clear, concise statement that describes the distinctive benefits and value that a product, service, or business offers to its customers, highlighting what makes it unique and better than competing options. It answers the question, "Why should a customer choose you over others?" Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club