In the spirit of gratitude, we’re diving into the power of client testimonials for photographers. As the year wraps up, it’s a perfect time to collect feedback from clients who are reflecting on their sessions and experiences. In this episode, we share our favorite strategies for asking for reviews without feeling salesy, and we talk about how both written and video testimonials can bring authenticity and trust to your business. Here’s what we cover: Why testimonials are essential for...

This is the time of year that we become the squeaky wheel in your business; reminding you again and again to show up to do your marketing even when you are swamped with back-to-back sessions, endless edits, and the whirlwind of holiday planning and travel. We always strive to make your marketing quick and easy, but this month we are going the extra mile to give you low-lift marketing strategies to stay engaged with your clients during the busy holiday season by creating fun, entertaining...

We see it happen every year... photographers go into the busy season with the best intentions to not over-booking themselves but when push comes to shove it can be hard to say no.  This month we want to spend some time talking about the value of your time and coaching you on how you can still maintain boundaries for your healthy and sanity, even if you are in the phase of business where you feel like you have to say YES to every inquiry.  This months templates revolve around the very real...

Now is the time! People need to get on your calendar! How are we going to encourage them? Instead of convincing them that they want photos, we're going to talk like we assume that - it's a foregone conclusion - and we're going to focus instead on why they should want to book YOU. A unique value proposition (UVP) is a clear, concise statement that describes the distinctive benefits and value that a product, service, or business offers to its customers, highlighting what makes it unique and...

This episode offers encouragement to stay on top of your marketing, insights on using scarcity to drive bookings, and a strategy for opening your calendar to maximize sessions. Dive into strategies for thriving during peak periods in our previous podcast episode, Mastering the High Season Madness Episode  Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club

This episode offers encouragement to stay on top of your marketing, insights on using scarcity to drive bookings, and a strategy for opening your calendar to maximize sessions.

Tips for Creating a Content Bank A real key to being more consistent with your social media marketing is making sure your content (read: videos and photos) is easily accessible to you. Today Dayna and Annemie talk you through tips for creating a content bank; an organized system for storing the videos and photos that you plan to use on social media.  Why have a content bank? When you have a system (and a plan) for capturing and organizing videos and photos, the resistance to creating...

Tips for Creating a Content Bank

The Do's and Don'ts of asking for referrals in your photography business. Raise your hand if you've ever asked for referrals from your clients... and gotten crickets.  You are not alone! Even though it seems like referring a friend to a photographer you love should be easy, it's actually one of the biggest things we can ask of our clients. So we have to do it properly!  Tune in as Annemie and Dayna teach you the Do's and Don'ts of asking for referrals in your photography...

The Do's and Don'ts of asking for referrals in your photography business.

Learn how to promote your lead magnet to grow your email list and engage your current subscribers. This month we are focusing on promoting your lead magnet! What’s that? You still haven’t created one? Welp, this is the month you are going to do that!  Annemie created a bonus training for you a few months back that is incredible and walks you through every single step of coming up with an idea, creating the actual document, making your sign-up form and so much more. It’s in the BONUS...

Learn how to promote your lead magnet to grow your email list and engage your current subscribers.

How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority + Vulnerability = Credibility with your audience. How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority +...

How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority + Vulnerability = Credibility with your audience.

This month we are talking about the very important email marketing update that Google and Yahoo rolled out and how to handle it. We are also giving you a social+ email marketing plan for your "pretty season" sessions. This month we are talking about the very important email marketing update that Google and Yahoo rolled out. We are giving you the background on why, how to handle it, and most importantly, how to set yourself up for success moving forward. We are always looking to build trust,...

This month we are talking about the very important email marketing update that Google and Yahoo rolled out and how to handle it. We are also giving you a social+ email marketing plan for your "pretty season" sessions.

The marketing magic for February is about getting allll up in your business...in a good way! This month is focused on helping people get to know you more personally. Welcome back, Consistency Clubbers! We are into the swing of the year and hopefully, it's feeling good to be re-connecting with your clients. The marketing magic for February is about getting allll up in your business...in a good way! This month is focused on helping people get to know you more personally. Remember, let...

The marketing magic for February is about getting allll up in your business...in a good way! This month is focused on helping people get to know you more personally.

How to use the P.S. real-estate in email marketing to increase your open rates. Welcome back to Year 2 of The Consistency Club; a monthly marketing podcast for photographers. Each month we talk about a marketing strategy that is working well in the industry right now and give you tips for implementing it in your own photography business.  Today we are talking about using the P.S. real-estate in your emails to create a sense of intrigue and excitement for your readers... which will increase...

We're announcing a new marketing resource we've created for you! It's called the Consistency Club, and we think it's going to be a HUGE help in keeping your marketing on track.

How to add value in your marketing so clients enjoy reading your emails and social media posts

How to use clients' stories and reviews to market your photography business

What is your smallest viable market?

Marketing is a long game. How to keep building impressions with your audience while keeping it fresh.