We've talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don't think we've ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khoraki who did exactly that. And if you're looking for clients on LinkedIn, you're definitely going to want to listen to this episode. Click the play...

Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast, Kira and Rob talk with former dentist turned copywriter Kieran Drew about how he took two years to grow an online presence that earns him six figures a year today. This one is worth listening to twice. Click the play button...

You've heard the saying: slow and steady wins the race. Well, that's exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we're talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You'll want to tune in for this one. Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club...

What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to "get in the game' so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copywriter and author of a book about copy. Click the play button below, or scroll down for a full transcript. Stuff to check out: The Adweek...

Most copywriters and content writers don't give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that's a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter Club Podcast is Jason Friedman. And what he shared about creating a unique experience for your clients is a total game changer—especially if you...

Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast, Rob's talk with brand builder, prolific content creator, and fractional CMO Amanda Goetz. Amanda revealed her secrets for getting stuff done, creating fly wheels (instead of funnels) to keep moving readers to other parts of her business, and adding a thousand subscribers to her newsletter every month. She calls it realistic...

Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the misuse of persuasion in marketing. Between the four of us, we figured out the answers to these questions and more (almost). Click the play...

At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter Club Podcast, Kira and Rob talk with business consultant Josh Long about the various bottlenecks that hold us back and what to do to breakthrough and achieve more. Click the play button below, or scroll down for a full transcript. Stuff to check out: Bottleneck Breakthrough by...

Success in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joanna Wiebe who says these (and several other daily activities) are her non-negotiables. They happen every day—no matter what. If creating your own...

A lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than what he might have built on his own. And he shared what he's learned from the experience. Click the play button below, or scroll down for a full...

Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Csaba Borzasi who explained how he uses psychology to make his copy better. And maybe more importantly, Csaba also explained how he uses a scorecard during his prospecting calls that helps him close almost 100% of his prospects. This is definitely one you'll want to...

Is writing for non-profit organizations any different from writing for other businesses or clients? It turns out, the answer is "yes". Because most of the time your "customer" won't receive a product or service when they "buy". And that means you need to be very good at providing the experiences and stories they want in the copy you write. Our guest for the 380th episode of The Copywriter Club Podcast is Shterna Lazaroff and she's got a lot to say on the topic, so stay tune Click the play...

Brainstorming and creativity are often forgotten in the world of online marketing. We often jump straight into what will convert at the expense of the creative tools used by copywriters working in Ad Agencies around the world. In the 379th episode of The Copywriter Club Podcast, Kira and Rob talk with freelance advertising copywriter Shlomo Genchin about his processes for coming up with creative concepts that attract attention and engage readers and passers-by. Shlomo shared some great tips...

How do you get stuff done? What can you do to make sure your goals for the new year don't fall by the wayside. In the 378th episode of The Copywriter Club Podcast, Kira and Rob talk about their strategies for accomplishing goals and resolutions and what they plan on getting done in the coming year. Click the play button below, or scroll down for a full transcript. We mentioned a lot of books on this show: The Opposable Mind by Roger Martin The Road Less Stupid by Keith Cunningham A...

How do you stand out in a world where more than a million people are calling themselves copywriters or content writers? You've heard all the "expected" ways to do it: find a niche, develop a personal brand, create a unique framework or unique mechanism. Those are all great ideas, but in this the 377th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and membership strategist Robert Skrob who suggests a very different—and quite possibly better—approach to solving this...

Too many of us get caught up in the doing of our business instead of thinking about our business. So for this 376th episode of The Copywriter Club Podcast, we are flashing back to another one of our best interviews... this one from business strategist Jereshia Hawk who went deep on selling to high ticket clients as well as what it takes to truly grow your business. She calls it super thinking. We call it CEO time. Whatever you call it, you definitely want to hear what Jereshia has to say...

For the 375th episode of The Copywriter Club Podcast, we brought back Seth Godin. But maybe not quite the way you think. We talked to Seth more than five years ago about creating art, freelancing, and the story you create for yourself. It's such a great discussion, but because it happened so long ago, not very many listeners find it. So for our very first throwback episode, we've pulled this great interview out of the vault and are sharing it again... with a few new thoughts at the end. Even...

Copywriter and Publisher of Freelancer magazine, Sophie Cross, is the guest for the 374th episode of The Copywriter Club Podcast. Kira and Rob asked Sophie why she decided to publish a print magazine in a time when many printed magazines seem to be struggling to find readers and advertisers. She shared what it takes to accomplish such a Herculean task each quarter. One of our big take aways from this discussion is that you may need to do something BIG to stand out in today's competitive...

We're talking all about online business myths and what to do when you're struggling in your business on the 373rd episode of The Copywriter Club Podcast. This episode is a Kira and Rob only show—no guest. And they delve into the realities of running a business today. The path is seldom up and to the right (always growing) and often so challenging, you're tempted to get a "real" job or at least something part-time until client work gets steadier. We cover a lot of ground in this...

Financial Copywriter Sean MacIntyre is our guest for the 372nd episode of The Copywriter Club Podcast. We had the opportunity to hang out with Sean at the Copy Legends Lockdown Event and were intrigued by what he had to say about A.I., positioning yourself as an expert authority, and how to get better at copywriting. There's some great advice here that Sean shares from his mentors as well as direction on how to read a sales page so you learn from it. Click the play button below, or scroll...

Femtech Copywriter Lanae Carmichael is our guest for the 371st episode of The Copywriter Club Podcast, and Kira and Rob asked her about finding her niche and framework (which Kira got a little too much pleasure from making Rob name), user testing copy before you present it to the client, and how she landed 50% of the work she did this year from other copywriters. Click the play button below, or scroll down for a full transcript. A few links related to this show that you should...

Copywriter Justin Goff is the guest for the 370th episode of The Copywriter Club Podcast. He typically works 3-4 hours a day on his business, so Kira and Rob asked about that and what he does to ensure work doesn't creep into the rest of his day. Actually we talked about a lot more than that. To hear what Justin shared, click the play button below, or scroll down for a full transcript.   Full Transcript: Rob Marsh: Most of us have a dream of reaching that level in our business where...

This is 369th episode of The Copywriter Club Podcast. And today Kira and Rob talk in depth about writing sales pages. They share their formulas for writing, how they landed their first sales page assignments, and the best ways to improve your skills when it comes to writing sales pages. You definitely don't want to miss this episode. Click the play button below, or scroll down for a full transcript.     Full Transcript: As content writers and copywriters gain experience and...

The 368th episode of The Copywriter Club Podcast is all about what we learned from participating in the Copy Legends Lock-in Event, The Top One Mastermind, TCC IRL in London and our own Think Tank Retreat in London. There's something in this episode for everyone, from copywriting tips to ideas for better supporting your clients and interacting with members of your team to be more effective. Click the play button below, or scroll down for a full transcript.   Full...