Episode Three of Season Eight. We interview Dylan Huey. Dylan began speaking about social media from a unique perspective in high school, when he gave a TED Talk on how social media "saved his life."  Since then, Dylan has built a career as a social media creator and entrepreneur.  He talks about getting his start on Musical.ly and about founding REACH, a rapidly-growing organization that supports college students interested in social media and the creator economy. This interview is packed...

Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It’s like a roadmap for your content creation, making sure the brand’s voice, message, and visual identity remain consistent across all...

Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths. Molly has over a decade of experience in influencer marketing and has built a boutique roster of creators who are known for their strong points of view and ability to drive conversions. In this episode, we'll dive into Molly's journey, her approach to spotting and managing talent, and her insights on...

Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership. We will continue to take a deep dive into each section of an influencer agreement in the...

Episode One of Season Eight. We interview Chris Deaver. Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly how to do that—how to lead and drive change—through collaboration. Chris shares insight from his journey through multiple proving grounds in corporate leadership and how to keep asking the right...

We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season. We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. We also have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath...

Episode Ten of Season Seven. We interview Bob Bowdon. Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content. Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his experience as a recurring character on The Onion News Network and shares a story about a foreign news agency mistaking an Onion story for real news. Bob shares his vision for the future of VidaFair...

Minisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn’t getting paid the ultimate point? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of...

Minisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first. In the minisodes to come, we continue to take a deep dive into each section of an influencer agreement. A full transcript of this episode is available at Jon’s entertainment law blog at...

Episode Nine of Season Seven. We interview Dr. Rebekah Louisa Smith. Dr. Smith has a doctorate in film and audience research focused on—of all things!—Quentin Tarantino's fan base and their emotional responses to his films. Dr. Smith is passionate about mental health in the entertainment industry and has integrated it into her work with clients and staff. She aims to promote the importance of mental health and self-care in the high-pressure and competitive world of the creative industries. ...

Episode Eight of Season Seven. We interview Ashley Cline. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She advises influencers to make it easy for brands to contact them and to ask for higher rates. A full transcript of this episode is available at Jon’s entertainment law blog at...

Minisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will continue to take a deep dive into each. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will take a deep dive into each. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Seven of Season Seven. We interview Justin Flom. Justin is a popular magician and social media influencer with over 13.2 million subscribers on YouTube and over one billion views across all platforms. Justin explains how his social media success came during the pandemic when he had the freedom to focus on creating content full-time. Justin emphasizes the importance of understanding the algorithms and data behind social media platforms in order to create content that will engage...

Minisode Eight of Season Seven and the seventh and final part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the obligations after the termination of the agreement, including confidentiality and your options for conflict resolution. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Seven. We interview Josef Schinwald. Josef is the founder of Guest Experts on Air, a company that connects elite professionals with top world-class podcasts for interviews. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. He shares how podcasts are effective for marketing and business development, because they attract a motivated audience of high-net-worth individuals who are interested in...

Minisode Seven of Season Seven and the sixth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the termination of influencer management agreements and the compensation owed to managers after the management agreement is ended. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Seven. We interview Ania Puczylowska. Ania is the CEO of Brand Socialite, an experiential marketing agency that matches talent with brand campaigns. Ania shares her journey from Poland at the fall of Communism to the United States without being able to speak any English to how she became a disrupter in the fast-changing industry of experiential marketing for some of the world’s most elite brands. Ania also discusses the process of rebranding, including some of the...

Minisode Six of Season Seven and the fifth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at a manager’s compensation, including how much and on what? A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Seven. We interview Derek Toombs. Derek is a filmmaker and the lead instructor in media communications at the LA Film School. Derek shares his adventuresome life experience from serving in the Coast Guard, to going back to film school and how he approaches storytelling and finding your voice as an influencer in a crowded field. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Seven. We interview Sedge Beswick. Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency. Sedge shares some of her fundamental rules about Influencer marketing, discussing how her company creates brand campaigns and picks influencers for those campaigns, as well as her cutting-edge insight on the newest trends. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Five of Season Seven and the fourth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts of Manager Agreement terms with the Duties section. We take a look at the formal legal relationship between a manager and influencer, including exclusivity, notification of potential deals, and the manager’s authority to bind an influencer to a deal. A full transcript of this episode is available at Jon’s...

Minisode Four of Season Seven and the third part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts with the Scope of Services. We talk about what a Manager does for an Influencer—and also what you shouldn’t expect them to do.

Episode Two of Season Seven. We interview Dr. John Demartini. John is a human behavior specialist, an educator, an author of over 40 self-help books, including the recently released The 7 Secret Treasures: A Transformational Blueprint For a Well-Lived Life. Dr. Demartini shares his incredible journey from being a self-described “long-haired hippie surfer that lived on the streets” who couldn’t read until the age of 18, to being a sought-after motivational speaker and author of over 200...