Zoe Cunningham is a director at Softwire and author of Networking Know-How. In this episode, you will learn what most people get wrong about networking and why it’s so misunderstood. Zoe talks about simple ways to build genuine connections without feeling awkward, how introverts can excel at networking with the right approach, how to prepare for networking events to make them more enjoyable, and why investing in networking now pays off in the long run. Zoe Cunningham is an award-winning technology professional and currently a Director of Softwire Technology, voted the #1 Best Place to Work in the UK 2023. She won Business Leader of the Year at the UK Women in IT Awards 2019 and has been selected by the BBC as the Brightest Woman in Britain.  Zoe has published three books, including "Networking Know-How" the tech leaders’ handbook for building a network and extending their professional reach. Timestamps: [05:09] Why networking is often misunderstood   [07:59] How to build genuine one-on-one connections   [10:33] Why networking is crucial for career growth   [13:54] Misconceptions about elevator pitches   [16:41] How to make networking less transactional   [24:06] Tips for boosting confidence at networking events   [27:22] Easy phrases to break the ice during networking Check out Zoe’s book “Networking Know-How” and find her on LinkedIn. Join The CTO Playbook Slack Community to connect with other CTOs! Resources Mentioned: CTO Craft | Website Find more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.