Expedia's Rory Paterson, Global VP of Media - Listen - The

Expedia's Rory Paterson, Global VP of Media

Listen now

Description

Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.

More Episodes

See all »

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade. Green explains why The Trade Desk is launching Ventura, a streaming TV operating...

Published 11/20/24

The Current Podcast

Published 11/20/24

DoorDash’s Toby Espinosa on helping local economies grow

Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses.

Published 11/06/24