Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams.

Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.

BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor.

As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith (the head of digital for the National Republican Senatorial Committee) and Vinny Rinaldi (the head of media and analytics for The Hershey Company) get candid about marketing politics and chocolate.

Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.

Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”

Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive.

As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon.

Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies.

The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.”

Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming.

State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media.

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.

VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space, and commerce on Instagram.

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective.

Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive.

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.

Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers.

VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk.

Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.

Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.

PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next.