Episodes
SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts.
Published 10/23/24
The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly.
Published 10/16/24
Published 10/16/24
Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave
Published 10/09/24
Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution.
Published 10/02/24
United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences.
Published 09/25/24
Wayfair Head of Brand Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience.
Published 09/18/24
Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media.
Published 09/11/24
Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers.
Published 09/04/24
Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance.
Published 07/03/24
Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming.
Published 06/26/24
Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out.
Published 06/19/24
ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.”
Published 06/12/24
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers.
Published 06/05/24
Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data.
Published 05/29/24
Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas.
Published 05/22/24
NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.
Published 05/15/24
Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it.
Published 05/08/24
Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.
Published 05/01/24
Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams.
Published 03/13/24
Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.
Published 03/06/24
BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor.
Published 02/28/24
As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith (the head of digital for the National Republican Senatorial Committee) and Vinny Rinaldi (the head of media and analytics for The Hershey Company) get candid about marketing politics and chocolate.
Published 02/21/24
Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.
Published 02/14/24
Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”
Published 02/07/24