CMO Laura Jones on the final frontier of Instacart’s retail media

CMO Laura Jones on the final frontier of Instacart’s retail media ambitions

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Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.

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