Episodes
Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.
Published 02/14/24
Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”
Published 02/07/24
Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive.
Published 01/31/24
As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon.
Published 01/24/24
Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies.
Published 01/17/24
The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.”
Published 01/10/24
Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming.
Published 12/06/23
State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media.
Published 11/29/23
The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.
Published 11/15/23
Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.
Published 11/08/23
VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space, and commerce on Instagram.
Published 11/01/23
Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective.
Published 10/25/23
Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive.
Published 10/18/23
Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.
Published 10/11/23
Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers.
Published 10/04/23
VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk.
Published 09/27/23
Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.
Published 08/23/23
Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.
Published 08/16/23
PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next.
Published 08/09/23
SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical.
Published 08/02/23
AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.”
Published 07/26/23
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.
Published 07/19/23
Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars.
Published 07/12/23
Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever.
Published 07/05/23
Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact.
Published 06/28/23