ADT’s DeLu Jackson on why the marketing funnel is more like an

ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now

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ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.”

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