Booking.com’s Arjan Dijk on how brands can’t ignore sports if they

Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist

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Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”

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