In this month’s Lessons from the Lab, we try a 30-day free trial of Japser, an AI writing tool that helps you easily create content, images, and marketing campaigns.

Experimentation sounds like fun, right? Take a creative hunch you have, and then validate it through rigorous testing. And afterward, you’ll have crazy new insights that will fundamentally change your business for the better! Well, Tim Davidson, believes much of the actual experimental work is...