In this month’s Lessons from the Lab, we try a 30-day free trial of Japser, an AI writing tool that helps you easily create content, images, and marketing campaigns.

Experimentation sounds like fun, right? Take a creative hunch you have, and then validate it through rigorous testing. And afterward, you’ll have crazy new insights that will fundamentally change your business for the better! Well, Tim Davidson, believes much of the actual experimental work is rather boring but still incredibly important. With a 4 Million Dollar R&D Budget, Tim and the Directive team have learned quite a lot they’re ready to share with idea-hungry business...

Maureen Horan, a brilliant branding expert and graphic artist, joins the Customer Engagement Lab to share her tips on how to successfully attract and retain clients during your first year as a full-time freelancer.

Keith Rabkin and Stephanie Jenkins from PandaDoc discuss some of the top persuasion tactics and how they’ve navigated their way into top leadership roles at Google, Adobe, Glassdoor, and now at PandaDoc

Want to grow a social audience with 500k+ followers? Dex Fabian and Rob Sanchez share their strategies for consistent, sustainable, long-term audience growth on this episode of the Customer Engagement Lab. Social Media gimmicks won’t get you very far for very long. Learn how to plan for reasonable, steady social media growth to develop a media empire that lasts.

In this episode, Grant Strayer, the founder of Gateway Subs in Florida, shares his tips on creating a comfortable atmosphere for customers, avoiding social faux pas, and building rapport with teammates.

In this month’s Lessons from the Lab, we try a 30-day free trial of Canva Pro, an online graphic design tool for creating social media posts, presentations, videos, logos, and more.

Chris Bogue will share practical tips to help you loosen up on camera to entice your audience with confidence and charisma.

Looking to up your business's video and photo game? Tune in to hear our experts share their tips on planning and creating amazing visual content.

In this month’s Lessons from the Lab, we try Vidyard, an online platform for marketing and sales video hosting, enablement, and analytics.

Dr. James Janack teaches us about the most common communication delivery mistakes we make on phone calls and Zoom meetings and how to fix them.

In this episode, Travis chats with Andrew Pearson, the co-founder of LiveNotary, about his sales journey and what it takes to survive and thrive post-acquisition. Andrew shares his story about LiveNotary and what’s made him successful as a seller pre and post-acquisition.

Test

Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you’ve poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can’t figure out why. We always blame the algorithm for poor engagement and stalled audience growth. But if we’re being honest, it might just be your content. In this episode, Cassie and Travis discuss how you can use authentic content to break through the noise and build...

In this episode of The Customer Engagement Lab, we chat with Zach Moore, Founder of Coastal Creative, to learn some of the creative marketing tactics his team leveraged to get people talking about their digital media agency at the height of the pandemic.

Kevin Kermes built a thriving online community in less than a year. Seriously he went from 0 to 300,000 subscribers in less than a year. Kevin shares tips on creating your own community in this episode of The Customer Engagement Lab. We’ll cover topic selection, harnessing your “zone of genius,” and more.

Seth Kushner, a 20+ year radio veteran and the host of the Tampa Bay Lightning Block Party podcast, joins the show to discuss who should and shouldn’t start a podcast. Seth and Travis will also discuss alternatives for companies that don’t have the time or resources to invest in podcasting.

In this month’s Lessons from the Lab, we try the note-taking app Evernote. We’ll dive into it all – first impressions, what they’re doing right, and opportunities for improvement from a design and content point of view. Plus, the group shares what “marketing made me buy.”